As a photographer I get a pretty good look into what marketing companies are working on. And one thing I’ve noticed recently are more and more requests for images for Instagram, Facebook and other social media websites.

If you’re thinking about starting a social media campaign or already doing it, then I think you’ll find these tips valuable.

Mistake 1: Spending Too Much Time Posting and Monitoring

Social media can be a huge time waster. There’s always something happening – comments, likes, complaints, some other post to view. And it can be hard not to get sucked in. Pretty soon you’ve lost an hour or two of your day.

Click here to read the two other mistakes marketers are making with their social media.