by Adrian | Product Photography
Summary: Anyone that sells or markets a product/service knows that they must communicate the full value of the offer. It’s imperative that the customer understands the full impact of the value your product/service can bring them. Failure to differentiate yourself...
by Adrian | Commercial Photography, Product Photography
Did I get you with the “taking Coke” click bait? Well it was worth a try. That’s not the sort of Coke I mean. I’m talking Coca-Cola here. I’ve learned a lot from Coca-Cola ads. I know it sounds silly. Most of the ads show people standing around smiling while holding a...
by Adrian | Commercial Photography, Food Photography, Product Photography
I’ve noticed something spreading through a lot of websites recently. It’s spreading across the pages of my potential clients’ sites. It’s even crawled across the websites of some of my clients. So many businesses are turning to iPhone photography for their websites...
by Adrian | Product Photography
One of the most common problems I hear from potential clients is that they really want consistency in the images on their website, catalogue and marketing materials. Often their websites can be a mess. There’s an assortment of different imagery giving a hodgepodge...
by Adrian | Client Case Studies, Product Photography
As a product photographer in Sydney, or for that matter anywhere else, I understand that my clients don’t just need experience, creativity, attention to detail, and an understanding of their products and business requirements. They sometimes need something else as...
by Adrian | Product Photography
Some people might think that product photography is a simple and effortless process. But what they don’t realise is that even a seemingly simple photo takes a lot of work and time to produce. There are many ways to shoot products, and they all vary in cost....
