Welcome To My Photography Blog
Take a look around at my latest works and topics of interest to me. For information regarding my food photography in Sydney or product photography – feel free to get in touch.
Would your website get fired if it was a real person?
Most real-world salespeople have quotas to hit and have to dress to a certain standard when they go to work. Unless of course you work in a surf shop or have a very relaxed boss, fronting up to customers in a singlet and thongs is completely unacceptable. So why is it...
read morePro Business Photography Vs DIY Vs Stock
There are four common ways my clients get their images for their website and marketing collateral. DIY Images Stock Images Supplier Images Engaging a Pro Photographer Many people would expect me, a photographer, to tell you engage a pro and to always use the best...
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Food Photography – Would You Eat That?!
As a commercial food and restaurant photographer I often play a little game with myself called ‘Would You Eat That’. It means I base if I would choose something from a menu based purely on the image presented to me. If you have a restaurant or food-based business you need to be playing the same game.
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Why Appearance Matters for Your Brand
What your brand looks like matters. Find out if you’re sending the right message to your customers to boost sales…
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What To Expect at a Food Photography Shoot
Food photographer shoots are second nature to me, but if you’ve never experienced one before and are intrigued because you run your own food or restaurant based business, read on. You’ll learn that it’s about a whole lot more than just having the food in front of the camera and pressing the shutter button!
read moreWhat I learned from Taking Coke
Take a look at the next Cocoa-Cola ad you see. You may learn something about how to communicate your own brand message.
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