Welcome To My Photography Blog
Take a look around at my latest works and topics of interest to me. For information regarding my food photography in Sydney or product photography – feel free to get in touch.
How to Create a BIGGER Impact with your Images
Summary: Product photos alone aren’t always enough to create a BIG impact with buyers. Most companies have a set of images on a white background and they are great for catalogues and websites. However, in many cases, companies can benefit from professional lifestyle...
Lessons from a Manufacturer in Communicating Value
Summary: Anyone that sells or markets a product/service knows that they must communicate the full value of the offer. It’s imperative that the customer understands the full impact of the value your product/service can bring them. Failure to differentiate yourself...
Corporate Portrait Session with Infocus Legal
The Brief: Infocus Legal is a law firm located in West Ryde. They approached us to capture a range of environmental portraits (i.e. in their environment and not on a white or plain background) and team action shots for their new website. It was important for the...
3 Key Qualities Your Business Photographer Needs to Avert Disaster
Disaster struck for a Regional Express flight just 10 nautical miles from Sydney Airport. The 2017 flight was enroute from Albury, NSW. When the pilots felt a vibration they knew they had a problem. When they looked out the window, their eyes almost popped out of the...
Would your website get fired if it was a real person?
Most real-world salespeople have quotas to hit and have to dress to a certain standard when they go to work. Unless of course you work in a surf shop or have a very relaxed boss, fronting up to customers in a singlet and thongs is completely unacceptable. So why is it...
Pro Business Photography Vs DIY Vs Stock
There are four common ways my clients get their images for their website and marketing collateral. DIY Images Stock Images Supplier Images Engaging a Pro Photographer Many people would expect me, a photographer, to tell you engage a pro and to always use the best...