Search engine optimisation (SEO) and web design has changed in the last 12 months.

In years gone by, you simply needed to have a website and a small amount of knowledge and you would be at the top of Google.

Now Google uses an AI (artificial intelligence) driven algorithm using hundreds of factors to decide if your company’s website should be at the top (or bottom) of the search results.

To find out what you need to do in 2020 and beyond to bring more web traffic, I spoke to digital marketing and web design expert Theo from Full Spectrum digital.

Theo gives his best tips on what you can do to rank higher in Google and bring more customers to your website. Don’t miss this one, watch now.